Cookie Policy and Your Privacy

Privacy Statement
On the 25th May 2018 new EU Privacy laws come into force. The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).
To be compliant with the new GDPR regulations this privacy statement describes how we protect and makes use of the information you give our company when you use this website or sign up for any of our services. If you are asked to provide information when using this website, it will only be used in the ways described in this policy. This policy is updated from time to time. The latest version is published on this page.

We value your privacy and your personal details are never shared with any third party. You may opt out of any follow up marketing that we may, from time to time, provide. Any information is stored securely. To request that this information is deleted from our database, please contact us by email or letter. The option to unsubscribe from any of our mailing lists is available as a link on all correspondence.

Introduction
We may gather certain information about individuals in order to provide products and services and to enable certain functions on this website. We may also collect information to better understand how visitors use this website and to present timely, relevant information to them.

What Data We Gather
We may collect the following information:
• Name
• Contact information including email address and contact telephone information
• Demographic information, such as address, postcode, preferences and interests in the products
• Website usage data
• Other information to assist in providing you with the most relevant services we offer

How We Use This Data
Collecting this data helps us understand what you are looking from us and enables us to deliver improved products and services.
Specifically, we may use data:
• For our own internal records.
• To improve the products and services we provide.
• To contact you in response to a specific enquiry.
• To send you promotional emails about products, services and other things we think might be relevant to you.

Cookie Compliance
By using this website you have the option to accept or decline our use of cookies. Whenever you use our website on a PC or mobile device, we can provide a better experience if users allow limited information to be collected through the use of cookies. By accepting our cookie policy you agree that we can place certain types of cookies on your PC or mobile device, however you can also block them by using your browser settings. Please be aware that some of our services, may not function if your browser does not accept these cookies. However, you can allow cookies from us by making us a “trusted website” in your internet browser.

What are Cookies
Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (E.G. Internet Explorer, Mozilla Firefox, Google Chrome etc) then sends these cookies back to the website or application on each subsequent visit so that they can recognise you and remember things like your personal preferences.
Cookies are very useful and help to make your experience on websites as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences, and generally improving your experience.
They are referred to as session or persistent cookies, depending on how long they are used:
• Session cookies only last for your online session and disappear from your computer or device when you close your browser.
• Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.

Types of Cookie
1. Strictly necessary cookies
These cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website. Without these cookies, services you may want to use, such as completing complicated forms on the www.alwayson.co.uk, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Some examples of these essential cookies include:
• Remembering previous actions (such as text you've entered in a registration form) when navigating back to a page in the same session.
• Identifying you as being signed in and keeping you logged in throughout your visit so that you don't need to sign in each and every time you return.
• Remembering security settings, such as what level of access you may have to a 'members' area of the site which has restricted access to certain content.

2. Functional cookies

These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet. For example: Supporting social media components, like Facebook or Twitter (where a website uses a plugin from these third party platforms).

3. Analytical cookies

In order to keep websites relevant, easy to use and up-to-date, they may use web analytics services to help them understand how people use them. For example, they can see which parts of the website are most popular, identify which pages are more relevant, identify when errors occur and test different versions of a page or feature to see which one works best.
These web analytics services may be designed and operated by other companies on our behalf. E.G. Google Analytics. They do this using small invisible images known as "web beacons" or "tracking pixels" that may be included in the website. These are used to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.
Web analytics services may also use cookies to make the information collected by the web beacons more useful. When you are viewing a website, a cookie is transferred to your browser by the web server and is stored on your computer. It can only be read by the server that gave it to you. Cookies allow web analytics services to recognise your browser or device and, for example, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. Web analytics data and cookies cannot be used to identify you as they never contain personal information such as your name or email address.
4. Targeting cookies
We do not use cookies to assist in targeted advertising, but please refer to section 5 regarding third party cookies. 5. Other third party cookies
Pages may include external links: E.G. Facebook, Twitter, YouTube etc. These service providers may set their own cookies on your web browser. We only include third party providers who are trusted and well known to the public. These anonymous cookies may be set to track the success of their application or to customise their application to you. We do not control the use of these cookies and cannot access them due to the way that cookies work. You should check the third party websites for more information about their use of cookies.
How to control cookies
Please remember we do not use cookies to collect personally identifiable information about you although we may combine information with the data we get from the web analytics services we use and their cookies to analyse how you and other people use our website in detail. These cookies are set to improve your experience on our websites and to enable you to benefit from specific features and to set preferences.
Managing cookies in your browser
Most modern browsers will allow you to:
• See what cookies you've got and delete them on an individual basis.
• Block third party cookies.
• Block cookies from particular sites.
• Block all cookies from being set.
• Delete all cookies when you close your browser.

You should be aware that any preferences will be lost if you delete cookies, also, if you block cookies completely many websites will not work properly and some functionality on these websites will not work at all. We do not recommend turning cookies off when using our website for these reasons.

The links below take you to the 'Help' sections for each of the major browsers so that you can find out more about how to manage your cookies. These links we correct at the time of publication but may change.
• Internet Explorer : http://support.microsoft.com/kb/196955
• Firefox : http://support.mozilla.org/en-US/kb/Cookies
• Google Chrome : http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
• Opera : http://www.opera.com/browser/tutorials/security/privacy/
• Safari : http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html
• Safari iOS : http://support.apple.com/kb/HT1677
• Android : http://support.google.com/mobile/bin/answer.py?hl=en&answer=169022
• Blackberry : http://docs.blackberry.com/Turn_off_cookies_in_the_browser_60_1072866_11.jsp
• Windows Phone : http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx